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Yahoo Makes a Bold Move into Paid Inclusion
UpDated: March 4, 2004

Once Again There is Turmoil in the World of Search. Monday evening, March 1st 2004, Yahoo! slowly began to unveil their New Paid Inclusion program that incorporates a Flat Rate per Web Page Fee AND Pay Per Click Fee. The new service is named "Site Match™".

The News of Yahoo's Paid Inclusion program has sent Search Engine Marketers into Fury and Rage as those Sites that Paid to be included into Yahoo Search! through the Inktomi Service will be dropped on April 15, 2004 if they do not upgrade to the new service.

In November 2001, Yahoo! began charging an annual fee of $299.00 per year for a Commercial Directory listing. This service is almost obsolete to date as it was primarily used in an effort to increase a webpage's ranking on Google. This may be an indication of the participation in and fate of the new Yahoo! Paid Inclusion. "Yahoo representative Tim Mayer said at the recent Webmasterworld PubConference that Yahoo’s paid inclusion program currently makes up less than 1% of the Yahoo index."

Yahoo! Search Announced New Stringent Webpage Design Guidelines for Inclusion into all Portal Search Engines that include MSN, Hotbot and Yahoo Search! week of February 15th, 2004. Click here to Read the Site Match Guidelines provided by Overture. These Guidelines specifically state that websites using practices such as Cloaking, Doorway Pages, Keyword Stuffing, Hidden Text and Exceeding Keyword Count will be Dropped from the Indexes even if the Sites have Paid For Inclusion.
Inclusion in Yahoo! search can ALSO be achieved naturally through ORGANIC webpage listings where the webpages have been properly and professionally optimized following the NEW Yahoo Search! Guidelines that were released Week of February 15th, 2004. Click here to Read the Site Match Guidelines provided by Overture.

On March 19, 2003 Yahoo announced the completion of their Acquisition of Inktomi and on October 7, 2003 Yahoo completed their Acquisition of Overture. Overture had acquired both Alta Vista and Fast Search in April of 2003. These acquisitions have made and provided Yahoo! with mechanisms to finally run their own Search Engine. Until February 27, 2003 Yahoo relied on, Competitor, Google's data for Search Technology/Listings.

Yahoo's acquisition of Overture, a popular Pay Per Click bidding Search Engine, that provides results to: AltaVista, Excite, Go2Net, InfoSpace, MSN, Yahoo!, Juno, Netzero, Dogpile, Metacrawler, AlltheWeb, CNN, ESPN & More... has ALSO enabled Yahoo! to become a Key Player in the world of Paid Inclusion.

Yahoo launched Yahoo Search! on February 27, 2004, which was developed on the Inktomi Search platform and utilizes engineering techniques learned from Overture's, a Yahoo! company, acquirement of Search Engines Fast Search and Alta Vista. We are calling it "An Upgrade" of the Inktomi Websearch 9 which was released in December 2002. We have found the results to be very relevant for websites that have been Professionally Optimized following the NEW Yahoo! Search Guidelines related to Inclusion. Click here to Read the Site Match Guidelines provided by Overture.

Seem complicated, most likely. We make it our job to provide our clients with viable services that keep their web businesses in the top search engine rankings amidst the constant changes.
We work very closely with our clients to ensure solid search engine optimization practices that involve regular updates on the trends, alliances and algorithm changes of the Major Search Engines and Directories. Our Firm does not employ tactics of spam, cloaking, keyword stuffing or any methods that may cause harm to our clients rankings.

Should your business be interested in our Professional Search Engine Optimization services, please feel free to contact us at: info@integratedresourcemgmt.com .

Integrated Resource Management is a Full Service Internet Solution Team that can Design, Market, Host, Optimize, Promote and Advertise Your Website.

We Specialize in Comprehensive End to End Website Development. We Focus on providing our clients with State of the Art Internet Solutions and Services.

If you would like additional information about our services contact us at info@integratedresourcemgmt.com or call us Toll Free at (877) 669-9248.
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