The world without tech SEO

I read an interesting article on Search Engine Watch about the laymans understanding of Technical SEO. An interesting point was:

The world without tech SEO

At the core, the assertion of the post is: Technical SEO can tart your site up for search engines, but won’t bring in the money.

And it is this assertion that I would like to challenge most vehemently, taking four examples from the technical SEO world.

1. Botched migration

We’ve all been there. A client is going through a migration but doesn’t want to shell out for a full service, saying “Our development team has done loads of these.” Only to watch from the side-lines as some fairly basic errors cost them all of their visibility, and only then to be asked for your help to fix it.

There is so much technically that can go wrong in a migration;

No 301 mapping

.htaccess rules not written correctly/efficiently

Staging environment gets indexed

Staging robots.txt or meta robots data brought over to live

Different versions of PHP/Apache/jQuery between environments

I could go on, but the point is without technical SEO any one of these numerous issues could kill your site dead, overnight.

Article by: 16 Jun 16 | Max Holloway

First Letter Test

First Letter Working

Plus this from:

History: “Originally created by a designer and a developer at Twitter, Bootstrap has become one of the most popular front-end frameworks and open source projects in the world.

Bootstrap was created at Twitter in mid-2010 by @mdo and @fat. Prior to being an open-sourced framework, Bootstrap was known as Twitter Blueprint. A few months into development, Twitter held its first Hack Week and the project exploded as developers of all skill levels jumped in without any external guidance. It served as the style guide for internal tools development at the company for over a year before its public release, and continues to do so today.

Originally released on Friday, August 19, 2011, we’ve since had over twenty releases, including two major rewrites with v2 and v3. With Bootstrap 2, we added responsive functionality to the entire framework as an optional stylesheet. Building on that with Bootstrap 3, we rewrote the library once more to make it responsive by default with a mobile first approach.”

Jumbotron

Jumbotron is here

Jum·bo·tron
ˈjəmbōˌträn/
nountrademark
A large-screen television designed to accommodate a very large venue, such as a sports stadium. Or jumbotron indicates a big box for calling extra attention to some special content or information. A jumbotron is displayed as a grey box with rounded corners. It also enlarges the font sizes of the text inside it. Inside a jumbotron you can put nearly any valid HTML, including other Bootstrap elements/classes.